My guest today is Latif Peracha, General Partner (GP) at M13. M13 is a venture capital firm focused on building a team of industry-leading operating executives to help founders make better decisions and win in their category. They believe founders deserve an investor who propels them on their mission of transforming an idea into a successful company, while staying out of their way. This is why they are building a Venture Engine, a full-service venture firm that provides the right people, platform, and partnerships for founding teams to build high-velocity businesses. Latif spent 8 years working for Sir Richard Branson and during this time he developed a clear understanding of how a single brand and visionary was able to scale 8 companies in disparate industries and geographies to a billion dollars or more of enterprise value. Specifically, Virgin’s approach at entering markets is driven by its focus on creating a sustainable value proposition to the consumer — anchored in rapid product development, creative marketing strategies, and the power of brand. He has bought these same lessons with him to M13, and where he searches for entrepreneurs who are attacking markets with the same perspective. The crypto focused companies in M13's portfolio include Lightning Labs, River Financial, The Fold App, and CoinMine. In our discussion, we cover venture investing in Web3, ideal characteristics for startup founders, and advice for entrepreneurs. We also discuss the space industry and what Latif learned leading Virgin's Venture arm. We go on to talk about the importance of El Salvador's decision to make Bitcoin legal tender and scaling Bitcoin. Please enjoy my conversation with Latif Peracha.
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